Our Know-How
Diptyque is a strategic consulting firm that specializes in Web Content & Design, with expertise stretching from brand identity to the creation of hypermedia content, from information architecture to the creation of nifty Web interfaces.
We work with company leaders at key times in the life of the company or brand - growth stages, changes in dimension or in business model, international expansion - and in particular when the Web becomes the main vector of communication, marketing, transactions, services or sales.
Our key skills
Providing conceptual direction
Organizing the coherence of the messages
Creating and distributing appropriate content to suit the various audiences
Defining real online services that create value both for the company and for its customers/ clients
Our areas of expertise
Corporate & Brand Content
Web Content & Design
Portfolio · Perron Rigot
Perron Rigot is the world leader in depilatory waxes.
Its international B-to-B sales site is intended for beauty-salon professionals. The heart of the site is a trilingual catalogue – in French, English, and Spanish – whose product offerings and prices are configurable to suit the distribution zone.
To assert its authority in the field, the brand disseminates precise, complete information to estheticians. Training and demonstration videos clearly explain the use of the brand’s products to professionals.
Perron Rigot is also a good example of multi-media integration – Diptyque handles both design and administration of the site, publication of the paper catalogues, and production of the training videos, mailings, and advertising.
A site that cemented the brand’s international status and has been a real commercial success.
