V.P.F. Conseils is a site aimed at the general public, offering financial products for tax-reduction purposes.

To present these complex products, the site takes an instructional approach using demonstration and simplification:

• an accessible summary of tax legislation and regulations;
• concrete examples;
• a selection of appropriate investment programs;
• personalized simulations.

The site is effective in giving users confidence, removing obstacles, and generating requests for consulting services.